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This domain kochoptical.com had the following in the site, "To place an order, please call us at 1-800-777-1338." Our analyzers observed that the website stated " 1 We carry the largest selections." The Website also stated " 2 All of our products are inspected and guaranteed equipment. 3 We have 30 years of experience in the optical industry. 4 Our prices are extremely reasonable. 5 Financing options are available for your equipment. Koch Optical offers for a special 208 one Doctors Lane including a Bark 8 Auto RefractorK for 11,000. See photos by clicking the image below. Raquo; Review the Santinelli 43 point checklist." The website's header had optical equipment discounts as the most important keyword. It was followed by optical equipment, Auto Lensmeters, and Lensometers which isn't as highly ranked as optical equipment discounts. The next words the site used was Automatic Lensometers. Lensmeters was also included but will not be understood by web engines.